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Grillo's Pickles Debuts Convenient Fresh Packs

Grillo's Pickles Debuts Convenient Fresh Packs


BOSTON, MA
Wednesday, July 24th, 2019

The crunchy, juicy, and deliciously flavored Grillo’s Pickles have become more convenient to eat with the launch of its rectangular Convenient Fresh Packs. That’s right: juicy pickles all the time. The affordably priced and widely varied cruncher is going to be a smashing hit due to its flavor, quality, and convenience.

Travis Grillo, CEO and Founder, Grillo's Pickles"Our Fresh Packs come in a new innovative container that allow the pickles to remain fully submerged in brine unlike your typical round jar,” shared Travis Grillo, CEO and Founder of the cult-followed, clean pickle company. “We’re excited to unveil a product at a lower price point that competes directly with major competitors in the market for both shelf-stable and refrigerated pickles. This is an opportunity to show consumers what a real pickle tastes like. We're proud that consumers no longer have to sacrifice quality for affordability.”

According to the press release, Grillo's Pickles has long been differentiated in the market for its iconic 100-year-old Italian family recipe of just seven natural ingredients—cucumbers, salt, dill, garlic, water, grape leaves, and vinegar—and is dedicated to providing the highest-quality premium products. By unveiling its Fresh Packs, the brand continues to be at the forefront of fresh food, separating itself from other brands on the shelf and solving many problems pickle lovers experience on a regular basis, including:

These convenient Fresh Packs will be available at Walmart and other select retailers

  • Refrigerator Space — Let's face it, round jars are hard on space at home. These Fresh Packs are about 2.5 inches high, allowing consumers to keep them in a refrigerator door, a produce drawer, or on just about any shelf.
  • Easy Open and Close — The new packs have an easy-open tab that sits at the front corner. The lid is also made of a softer plastic, meaning it is easier to close.
  • Freshness — The laydown shape of the containers means the pickles are always fully submerged in brine. Hear that America? No more unwanted dried up pickles!
  • Cost — The smaller ounce weight allows Grillo's to offer its products at a more attractive retail price, which only means there's more pickle love to go around.

"Our new Fresh Packs prove that Grillo's is continuing to push the pickle industry and evolve within the space," continues Grillo. "We view ourselves as trendsetters and we're dedicated to offering an item with our unmatched flavor, crunchy texture, and convenient size, all for the right price."

These 12 oz and 16 oz stackable containers provide customers with just enough pickles for two weeks of pickle enjoyment and come in exciting flavors such as: Hot Dill Spears, Classic Dill Spears, Dill Chips, and the recently launched Sandwich Makers. Available nationwide at retailers such as Walmart, Price Chopper, and Sprouts, customers can purchase the rectangularly packaged Grillo's Fresh Packs for $4.99 - $5.99.

For more information on all things innovative and creative, keep following Deli Market News.

Grillo's Pickles