We are all better off when our fellow operators are succeeding, and that is something Grupo Bimbo is well aware of. The company is now accepting registrations for the second edition of Bimbo Open Door, its open innovation platform for food businesses.
“Through Bimbo Open Door, we seek to innovate and scale initiatives that allow us to continue surprising our consumers with products that satisfy their consumption habits,” Raúl Obregón, Chief Transformation Officer, said. “We are excited to connect with innovative entrepreneurs who, like us, are looking to nourish a better world.”
This cycle will focus on startups and scale-ups in the cookie and energy bar sector. Participants may register through October 6 and must demonstrate validated products, operations, or an expansion plan in the Americas and/or throughout Europe. They must also have annual sales of more than $250,000 and be part of the program in Mexico for 12 weeks.
Companies that align with Bimbo’s sustainability strategy will be prioritized, according to a press release. Proposals will be evaluated on their ability to promote products with simple recipes, nutritional diversity, and/or plant-based ingredients alongside a business model that supports the environment and communities.
Interested parties can apply in one of three verticals:
“Bimbo Open Door was born with the dream of transmitting the experiences and knowledge of Grupo Bimbo to companies with potential for expansion through differentiated value proposals,” Constantino Matouk, Global Vice President of Bimbo Ventures, added. “In the first edition, which was a success, we received more than 250 requests from startups and scale-ups from more than 20 countries. Our focus for this new cycle is to connect with more entrepreneurs to share knowledge and seek opportunities for future collaboration.”
The selected participants will receive mentoring from Bimbo executive managers and have access to its global infrastructure. The program concludes with “Demo Day,” where proposals will be analyzed before a forum of bakery executives. The finalists will advance to the last stage of the program called “Behind the Door,” in which Grupo Bimbo will monitor each project and define opportunities for future collaboration.
We look forward to seeing the results of this program!
