If you spend any of your time in or around health food stores, you’ve probably heard that oat milk is the newest plant-based milk trend setter. The East Coast company, Hälsa—Swedish for health—has released its completely clean, dairy-free yogurt made from oat milk. The product is available in 5.3-oz cups in four flavors: Plain (lightly sweetened with organic apple juice), Strawberry, Blueberry, and Mango.
"We cracked the code by developing a next-generation manufacturing process that is 100 percent clean, and keeps all the nutritional benefits intact," says President and Co-Founder Helena Lumme.
Hälsa sets a new standard for the plant-based milk category by eliminating all food additives and chemicals from the manufacturing process and recipe. According to a press release, it's the first plant-based yogurt that doesn't use enzymes or chemicals to alter the grain during the process. Additionally, this yogurt is free of all artificial and processed ingredients that can compromise gut health, like gums, emulsifiers, phosphates, and processed sugar.
"Eating plant-based saves planet's resources. The way we get more consumers to buy plant-based is to make better products: delicious, nutritious, and completely free of additives," adds CEO Mika Manninen.
The new Organic Hälsa Oatmilk Yogurt Cups boast the following claims:
Hälsa also provides drinkable oat yogurts that are sold at Wegmans, ShopRite, and select New York Metro-area stores, as well as online at Fresh Direct and all three New York City airports through grab-and-go retailers and kiosks. This product is projected to be sold at 800 retailers by the end of 2019.
Calling all foodies aboard the oat milk train! Check back with Deli Market News as we stay on the heels of industry innovation.