If you’ve been keeping up with the latest reports from Deli Market News, you may have noticed a recent uptick in beverage trends, especially surrounding mocktails. Kombucha aficionado Health-Ade is getting in on the action, launching its new Keep The Happy in Happy Hour campaign to encourage shoppers to reach for the bubbly fermented tea while carrying out Dry January.
Health-Ade has enlisted innovative creators to produce custom Health-Ade mocktail recipes for consumer inspiration. Partnering with individuals such as Sad Papi, Vivian Nguyen of Coffee Bae, Jaylynn Little, Leslie Kirchoff of Disco Cubes, Remy Morimoto Park of Veggiekins, and Morgan Lynzi, Health-Ade encourages shoppers to trade cocktails for Health-Ade mocktails. The recipes will be posted to the brand’s Instagram during happy hour each Monday in January at 3 p.m. PST.
The fun doesn’t stop there, as shoppers can enter to win branded swag, a cocktail/mocktail recipe book, and a weekend stay at Terranea Resort. Health-Ade also partnered with Jenny Arimoto and Overheard LA/NY to produce content that will drive awareness.
According to a report from Forbes in 2021, what began as a small population of people abstaining from alcohol in January has turned into a cultural event that one in seven Americans participate in. With 2021 being a particularly big year for non-alcoholic spirits, Nielsen data shows that non-alcoholic drink sales increased 33 percent to $331 million in the last year, and Whole Foods Market even listed booze-free liquor as one of the food trends to watch in 2022.
Health-Ade is encouraging consumers to Keep The Happy in Happy Hour making this Dry January not by going without, but by treating themselves. Health is a central factor when consumers reach for a new beverage, and kombucha certainly checks that box. Health-Ade is packed with probiotics and healthy acids, and flavored with organic, cold-pressed juice. There’s a growing desire amongst the population to embrace gut health as a gateway to whole-body health, and people are looking for more food-based solutions to their belly challenges, a press release noted.
Whether you’re reaching for mocktails or cocktails this January, be sure to have all the options at the ready for your thirstiest shoppers.