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HelloFresh Begins Multi-Phase Collaboration

HelloFresh Begins Multi-Phase Collaboration

Tuesday, August 13th, 2019

HelloFresh is partnering up with Jessica Alba in a new collaboration that will feature specially-curated recipes, expert tips, and new product offerings such as the HelloFresh Date Night Box.

Claudia Sidoti, Principal Chef and Head of Recipe Development, HelloFresh“Whether it's a weeknight with the family, date night for a couple, or a celebration, food has the power to bring people together," said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “We’re thrilled to be teaming up with Jessica Alba to give home cooks a variety of easy and delicious ways to make dinnertime a special experience and a time to connect with one another.”

HelloFresh is partnering up with Jessica Alba for the HelloFresh Date Night Box

Available now through September 7, 2019, the Date Night Box retails at $49.99 plus $6.99 shipping, and provides everything needed to create an unforgettable “night in.” According to a press release, the box—designed by Alba—includes fresh ingredients and instructions to make a three-course dinner for two:

  • Appetizer: Tomato Bruschetta with Thai Basil and Balsamic Glaze
  • Main Course: Prosciutto-Wrapped Chicken over Truffled Mushroom Risotto
  • Dessert: Foodstirs® Molten Chocolate Mug Cake

Jessica Alba, Actress and Founder, The Honest Company and Honest Beauty“It's important for me to be able to share a homemade meal with the people I love. I am a huge fan of HelloFresh, and no matter how busy my day is, I know I can rely on them to cook easy and delicious meals at home,” said Jessica Alba, Founder of The Honest Company and Honest Beauty. “I am excited to announce that we have teamed up to bring easy recipes to life for some of my favorite occasions—date night, family dinner, and holiday entertaining.”

Later in the year, Alba will share her beloved recipe: One-Pot Italian Sausage and Fusilli Soup, which HelloFresh customers will see on the HelloFresh menu in October. And later still, HelloFresh and Alba will release a special holiday offering. So stay tuned, Deli Market News readers!