As if reaching $47.5 million in funding was not enough, Hero Bread™ has announced an ambitious expansion. The brand recently announced the national retail launch of its better-for-you bread and baked goods, expanding distribution from 23 to 2,300 grocery retail stores with further growth expected in the latter half of the year.
“This new funding will be essential to expanding our reach and fueling product innovation, so we can further our mission of creating game-changing bread and baked goods,” said Founder and Chief Executive Officer Cole Glass. “Our early performance in the direct-to-consumer and grocery retail channels signaled to investors the incredible demand and quality of our products, so our priority going forward this year is accelerating availability to meet consumer demand both online and in retail.”
Strong sales of Hero Bread online and in regional grocery retailers demonstrated huge momentum to investors, a press release stated. Proceeds from the recent Series B raise will be used to accelerate expanded availability of Hero Bread’s product line in grocery retail, as well as future product innovation.
Hero Bread has previously been available online at Amazon, where both the Hero Classic White Bread and Hero Classic Burger Buns rose to become bestsellers. Since launching direct to consumer in April 2022, 74 percent of purchasers have made a repeat purchase and 87 percent of the over 6,000 reviews rate Hero Bread products 5 out of 5 stars, the release noted. In late 2022, Hero Bread launched for the first time in the retail channel and the repeat purchase rate is already 54 percent in the first five months on the shelves.
Now, Hero Bread is announcing its first natural channel distribution and first national retail launch at Sprouts Farmers Market, followed by launches in regional grocers Albertsons (across Texas and Louisiana), Tom Thumb, Randall’s, Heinen’s, and Buehler’s Fresh Foods, in addition to other large retailers. Consumers can also find Hero Bread products at all Just Salad and Freebirds World Burrito locations.
As we continue to watch this brand grow, keep clicking back to Deli Market News.
