The opportunities in merchandising Valentine’s Day are wider than we realize.
Often, chocolates and roses get much of the attention, but Hickory Farms is showcasing how vast the range of gifting care is in our sector with a 2023 collection that includes savory charcuterie, wine options, and more still. But, especially, deluxe cupcake gifts.
“At Hickory Farms, we’re thrilled to be offering a variety of brand new and exclusive Valentine’s Day products in partnership with Wicked Good Cupcakes,” Judy Ransford, Chief Executive Officer, commented in a release of the team now part of the Hickory Farms family. “People deserve to feel pampered and celebrated on this special occasion, and we hope to help you do just that with our premium assortment of products perfect for gifting and hosting this season.”
The union is celebrating their merge while unveiling a new collection that launched last week, featuring more than 20 exclusive gifts that will “sweeten up anyone's day.”
Explore these new offerings knowing they are just a fraction of the possibilities to provide consumers:
And that, really, is just a taste. Available now on both the Hickory Farms and Wicked Good Cupcakes sites, dive into the full 2023 Valentine’s Day collection to see how much we really can do with this holiday’s merchandising.