The clock is winding down to the Super Bowl, and as consumers get their game day menus prepared, Hidden Valley® Ranch is upping the excitement with its latest collaboration. The dressing maker has teamed up with Burt’s Bees® to launch a limited-edition 4-pack of Burt’s Bees lip balm in classic flavors of Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot.
"We are officially in wing eating season, which feels right at home for Hidden Valley Ranch,” said CC Ciafone, Marketing Director at Hidden Valley Ranch. "As we inch closer to the biggest wing consumption day of the year, we are looking forward to teaming up with Burt’s Bees for this never-been-done-before collab—and our first foray into the beauty category!"
The pair officially debuted the limited-edition items on January 17, according to a release, and they will be available while supplies last. This partnership brings together two fan-favorite brands to provide shoppers with a fun twist on some everyday products.
This limited release of Burt’s Bees x Hidden Valley Ranch Dippers lip balm 4-pack will be available to purchase on the Burt’s Bees website for $11.99.
“This all started with an April Fools social post featuring Hidden Valley Ranch lip balm,” stated Mariah Eckhardt, General Manager at Burt’s Bees. “Fans responded so enthusiastically. So, for an exciting, limited release, we’re bringing together two fan favorites—Burt’s Bees lip balm and Hidden Valley Ranch. This delightfully unexpected union comes just in time for dry lip season and game day.”
What other unique brand partnerships will pop up in the specialty food space? Deli Market News will keep you abreast of the latest.