Mental health awareness has become an increasingly important part of everyone's lives as of late. Joining in on the effort to mitigate depression and other mental illnesses is Hope Foods and its latest partner. Joining forces with the nonprofit organization Hope For The Day (HFTD), Hope Foods is promoting mental health awareness through healthy diets as it launches its latest campaign.
"We're very passionate about this initiative and helping Hope for the Day," said Nicole Pavlica, Director of Marketing at Hope Foods. "Our company was built around the powerful concept of hope, and we want to make sure everyone has access to the nutrition and resources they need to feel physically and mentally well."
Hope Foods believes using certain natural ingredients can play an important part in the way the physical body affects mental health. According to recent studies, it's estimated that 90 percent of the body's serotonin, a naturally occurring chemical affecting one's emotions and happiness, is generated in the gut. This suggests diet plays an important role when fighting depression.
As stated in a press release, HFTD has taken a holistic approach to addressing mental health awareness through proactive outreach, education, and action. It has succeeded in helping thousands of people suffering from mental health issues educate themselves on how to address their problems and to live better lives.
"We're passionate about what we do and those we partner with," said HFTD Founder, Jonny Boucher. "So many people out there are struggling and don't realize there are helpful resources that can help them get through the good days and the bad but also live a better, healthier life.”
Additionally, Hope Foods customers can also find a positive, encouraging message from HFTD on each protective seal on its hummus products. Consumers will be directed to Hope Food's website where they can learn more about HFTD, mental health, and will have the opportunity to donate to the cause. Finally, the company will be promoting mental health awareness through all of its social media channels.
"We're so grateful for our partnership with Hope Foods and the ability to use its platform to break the silence around mental health," Boucher continued. "It is contributing on so many levels and helping us spread awareness of this important issue—all while serving up delicious, nutritious foods! With its help, we hope we can reach even more people struggling with depression or mental illness and let them know, it's ok not to be ok."
As part of the ongoing partnership, during the month of May, Hope Foods will match up to $5K in donations to Hope For The Day supporting tools and training resources for HFTD's suicide prevention education. The company will also continue to support HFTD trainings throughout its local community in Colorado as well as supply product for the nonprofit's events. Booth space and education materials will continue to be donated for HFTD's cause at important trade shows.
Foods with ingredients such as almonds, garlic, onions, chickpeas, and avocado are all nutrient rich and support a healthy gut. Hope Foods uses foundational ingredients like these to create delicious and nutritious hummus and its new Cashew & Almond dips. All Hope Foods products are Non-GMO Project verified, GFCO certified gluten-free, OU certified kosher, and dairy and soy free.
"Unfortunately, there's a general lack of education among those who are most susceptible to depression when it comes to addressing their problem," said Dr. Ian Smith, best-selling author and co-host of The Rachael Ray Show.
Dr. Smith continued, "Too often diet usually isn't even part of the conversation with doctors and other health advisors. However, more research is being conducted and new studies are being released about the gut/brain axis that tell us diet can be incredibly impactful in nourishing one's mental health. That's why I'm so encouraged by Hope Foods' partnership with Hope For The Day. The more awareness we can generate around this issue, the more lives we can help save."
As more specialty food companies launch creative partnerships and campaigns such as this, Deli Market News will be here bringing you the latest.