Smoked meat—a delicious, smoky treat that takes hours on end in a smoker. Hormel realizes not every consumer has a smoker or the time, so why not bring the smoker to the consumer? The makers of Hormel® Natural Choice® premium lunch meat have recently launched a new line of slow-smoked products called Natural Choice hardwood smoked lunch meats.
“We leaned into the real smoke and premium ingredients with this line and are offering consumers that great hardwood smoked flavor, without having to fire up the smoker,” said Samantha Hovland, Natural Choice Brand Manager. “Lunchtime is a busy time for people, so we’re helping take the guesswork out of it by providing products that are nutritious, convenient, and customizable, and also packed with exciting, authentic flavors.”
Natural Choice’s hardwood smoked product line will be available in eye-catching new packaging. The bold, black package of the Natural Choice hardwood smoked products is a departure from the traditional Natural Choice brand line and features the product in its whole form through a flame-shaped window versus the brand’s signature rectangular window.
Combining convenience with innovation, these expertly crafted products—smoked in netting over real wood chips for over four hours—include exciting flavors like applewood ham, applewood turkey with garlic and herbs, pecan wood ham with sweet black pepper, and pecan wood ham with brown sugar.
“While these are premium products, prepared using a prolonged meat smoking technique that’s sure to disrupt the category, we’re offering Natural Choice hardwood smoked lunch meat to consumers at the same price point as our traditional Natural Choice lunch meat line,” said Hovland.
The press release noted Hormel Natural Choice hardwood smoked products will have an MSRP of $3.49 to $4.99 and can be found at select retailers nationwide.
As leading companies roll out new products in the deli, dairy, and specialty foods sector, keep checking back to Deli Market News for the latest.