A first-of-its-kind innovation has hit shoppers in the face thanks to Hormel and its BLACK LABEL® Bacon brand. HORMEL® BLACK LABEL Breathable Bacon is a face mask—yes, you heard me—that features the latest in pork-scented technology so consumers always have bacon top-of-mind.
“We’re continually focused on innovation—from new products, to marketing and distribution—all in an effort to deliver new and exciting ways to experience and enjoy BLACK LABEL Bacon,” said Nick Schweitzer, Senior Brand Manager. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring BLACK LABEL Bacon closer to our fans.”
To say that 2020 has been a tumultuous year would be an understatement of epic proportions, and the supply-side has had to get creative in both connecting with consumers and offering value to retailers. I’m thinking that constantly smelling bacon throughout the day is going to drive shoppers into stores—but what do I know? I’m just a trade news reporter.
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Hormel is using this opportunity to donate to Feeding America; donating one meal for every fan request for the mask—up to 10,000 meals.
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