It’s a lucky day! An exclusive look into what’s in store for those attending this year's International Dairy Deli Bakery Association (IDDBA) trade show is now available as the minds behind the event mark several strides for the 2024 event.
“IDDBA’s vision is to be the essential resource for relevant information and services which adds value across all food channels for the dairy, deli, and bakery categories,” said Whitney Atkins, Vice President of Marketing. “One way we serve our members and industry is through research and data that is shared through the What’s In Store digital publication.”
You can access the sneak peek here and be prepared to be wowed at IDDBA 2024 in Houston, Texas, June 9–11.
Led by the association’s education team, the resource is constantly updated to support IDDBA’s Six Guiding Trends, industry trends, economic and labor challenges, and expert insights, according to a press release. One of the most exciting times of the year is when it comes to life during IDDBA’s flagship event.
And this one is extra special as 2024 marks a major milestone for the association.
“In celebration of the association’s 60th year, the team has worked tirelessly to create an experience attendees won’t soon forget,” said Heather Prach, Vice President of Education and Industry Relations. “While a lot of work, we challenged the team to create this sneak peek into how Food Influences Life.”
In addition, this new resource highlights the people and products that are shaking up this industry. Both Prach and Atkins noted that this sneak peek is a tribute to the many sponsoring companies who through both financial and time investments make this possible.
For more news about highly anticipated industry events, tune into Deli Market News as we count down to Houston.
