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Impossible Foods Shares Sneak Preview of Impossible™ Beef Hot Dogs; Peter McGuinness Shares

Impossible Foods Shares Sneak Preview of Impossible™ Beef Hot Dogs; Peter McGuinness Shares


REDWOOD CITY, CA
Tuesday, December 12th, 2023

I’m packing my bags and heading to New York City! Okay, maybe that is an exaggeration. But Impossible Foods’ upcoming activation is quite tempting! The plant-based pioneer will be taking to Midtown Manhattan on Saturday, December 16, to debut an exclusive sneak preview of its latest innovation: all-new Impossible™ Beef Hot Dogs—available for one day only.

Peter McGuinness, President and Chief Executive Officer, Impossible Foods“Hot dogs are an undeniably classic part of American culture and not to mention, they’re a burger’s best friend. It's long been a priority to add them to our product portfolio,” said Peter McGuinness, Chief Executive Officer and President. “Our adaptation replicates that quintessential hot dog taste, while offering consumers a nutrient-dense product that’s better for the planet. We want people to see that there’s really no compromise when you choose Impossible products. It’s as easy as throwing an Impossible Hot Dog on the grill—right next to an Impossible Burger.”

From 11 a.m. to 6 p.m., Impossible will be serving up free Impossible Hot Dogs for hungry consumers. The brand’s Instagram page will be dropping the address in the days leading up to the event.

Impossible Foods will be debuting its latest innovation: all-new Impossible™ Beef Hot Dogs—available for one day only

According to a press release, the giveaway marks the first taste of Impossible’s newest product, which promises a fresh but familiar take on the classic American hot dog and is set to launch in restaurants and grocery stores next year. The product offers a similar cooking and sensory experience to traditional animal beef hot dogs but are made with high-quality ingredients derived from plants.

Impossible Hot Dogs contain 50 percent less total and saturated fat than a leading brand of animal beef hot dogs served in restaurants, in addition to featuring a whopping 12 grams protein and 0 milligrams cholesterol, the release noted. The franks also contain no added or synthetic nitrates or nitrites, instead using only those naturally occurring in cultured celery powder. The hot dogs cook up just like their animal beef counterparts and are primed for a variety of delicious toppings.

Impossible Hot Dogs mark the seventh new product to be released by Impossible in the last 12 months.

As we patiently await more new products, keep clicking back to Deli Market News.

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