You never know if you’ll like something until you try it, which is the exact messaging Kellogg Company and its MorningStar Farms® brand Incogmeato™ are getting behind this month. To celebrate National Burger Day on August 27, the brand issued a simple challenge to flexitarian eaters in Dallas, Texas, and Denver, Colorado, as well as Twitter users nationwide: Give Incogmeato's plant-based burger just one bite.
"Incogmeato is an exciting new plant-based brand that looks, cooks, and tastes just like meat and is in stores now," said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. "We know people are curious about plant-based but may be nervous to try it for the first time, so we're partnering with Postmates to make overcoming those first bite fears easy with delicious bite-sized samples that are delivered right to their front doors for free."
60 percent of Americans want to eat more plant-based, according to a press release, but hesitate due to fears it won't taste as good as meat. Incogmeato is here to reassure flexitarians that its line of plant-based burgers, brats, sausage, and chik'n nuggets look, cook, and taste just like the real thing. To make overcoming first bite fears easy, Incogmeato launched a national giveaway on Twitter and partnered with Postmates to bring bite-sized samples right to peoples' doors.
In-store sampling is all but gone, making it difficult for people to try before they buy. To solve this, Incogmeato has partnered exclusively with Postmates, a leader in enabling anyone to get nearly anything on-demand, to make taking that first bite easy by bringing free one-bite burgers straight to the doors of Dallas and Denver residents.
"We are thrilled to partner with Incogmeato and take food sampling to the next level by delivering free sliders to customers' doors," said Dylan Abruscato, Senior Director of Brand Strategy at Postmates.
For one day only on August 27, Denver and Dallas residents within the on-demand delivery radius had the chance to get a bite-sized and fully cooked and dressed Incogmeato Burger brought right to their door by Postmates. In addition to the meaty first bite of Incogmeato, residents also received a coupon to purchase Incogmeato Burger Patties at local retailers, including Walmart, Kroger, Safeway, and Albertson's.
For more creative ways that specialty food suppliers are getting their products in the hands of consumers, keep clicking back to Deli Market News.