Collaborating with Publix, Instacart has taken another bold step into grocery meal delivery. Introducing Instacart Meals, the two companies are launching a new digital deli counter—which includes the retailer’s popular Publix subs.
“At Publix, we’re always looking for ways to ensure our customers have the best experience possible, both in our stores and online. With Instacart, it’s easier than ever for our customers to get prepared subs fast—the way they want—delivered along with their grocery essentials,” said Maria Brous, Publix Director of Communications. “Our expanded collaboration also means that our customers will not have to wait in line for our popular Publix subs.”
According to a press release, the new Instacart Meals product includes a number of innovative features designed for grocery, including:
“We’re excited to introduce Instacart Meals to customers nationwide. At less than half the price of an average fast-casual food order, made-to-order grocery meals offer busy people and families access to a fresh and more affordable option when life is hectic and dinner is now,” said Nilam Ganenthiran, President, Instacart. “Made-to-order food counters are among the fastest growing aisles in the grocery store—these items represent up to 15 percent of sales for our grocery partners and have among the highest margins of anything sold in-store. It’s critical that our grocery partners are able to capture these sales online with delivery and pickup—it’s a boost to their business and a key part of the shopping experience for customers.”
Mark Schaaf, Chief Technology Officer, Instacart, added, “Instacart Meals wasn’t a simple technical feat—the team built an entirely new set of features right into our existing app and folded minute-to-minute counter collection windows into our already complex fulfillment chain,” said Mark Schaaf, Chief Technology Officer, Instacart. “All of these technologies work together, enabling customers to design their perfect made-to-order meal from millions of order combinations, all with the tap of a button.”
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