What happens when two formidable delivery players team up in a strategic alliance? Increased capabilities across both retail and foodservice! Combining shoppers’ grocery and restaurant needs into its single platform, Instacart has formed a recent partnership with Uber Eats. In the coming weeks, Instacart customers nationwide will be able to use the app to order from hundreds of thousands of restaurants, powered by Uber Eats.
"Through this partnership, Instacart customers now have access to both the best online grocery selection in the U.S. and restaurant delivery, making it even easier for them to conveniently tackle all their food needs from a single app," said Fidji Simo, Chief Executive Officer and Chair of Instacart. "Whether it's ingredients for a beloved family recipe, a prepared meal from a nearby grocer, or takeout from a favorite restaurant—customers can now get the food they want, from the retailers and restaurants they love, all within the Instacart app."
The experience will be featured through a new "Restaurants" tab in the Instacart app, which provides a user-friendly interface that allows consumers to choose from a selection of nearby restaurants, browse menus, place orders, and track deliveries in real time, a press release stated.
Shoppers will also still be able to order groceries for the week from Instacart's more than 1,500 national, regional, and local retail banners across more than 85,000 stores.
"Our goal is to make it effortless for people to go anywhere and get anything," said Dara Khosrowshahi, CEO of Uber. "We're excited that this new strategic partnership with Instacart will bring the magic of Uber Eats to even more consumers, drive more business for restaurants, and create more earnings opportunities for couriers."
This strategic alliance extends the efforts of both companies to create technologies and solutions that support brick-and-mortar businesses, the release added, as Uber and Instacart aim to help restaurants and retailers grow by creating new opportunities for them to reach customers online. To explore this strategy in depth, click here.
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