What’s better than a delicious snack? A snack that gives back. And that is exactly what Ithaca is promising as it has announced its latest innovation, Everyone Bagel Hummus, in a commitment to donating 5 cents from every unit sold of this new launch will go to supporting community-based nonprofits.
"If 2020 taught us anything, it's that everyone needs a hand sometimes. So, we created our new Everyone Bagel Hummus to institute our long-term commitment to community service and inspire our consumers to get involved in the process," said Chris Kirby, Founder and CEO of Ithaca. "Our fans always blow us away with their enthusiastic reactions when we launch a new flavor, and this time, we're inviting them to help us give back."
Earlier this year, Ithaca set out to create the perfect everything bagel-flavored hummus for daily use, according to a press release, and during the process decided to change the name from everything bagel to everyone bagel to promote coming together.
The new product will be debuting nationally this month through Hungryroot, and Ithaca has already pledged its first $20,000 of available funding to Common Threads, a national nonprofit that provides nutrition education programs to under-served families and communities. Additionally, Ithaca is asking its fans to nominate other nonprofits to receive funds support next.
"All of the food we carry meets the ‘root’ standard of being healthy, innovative, convenient, and delicious. That's how we feel we'll serve our customers best," said Stephanie Retcho, Hungryroot CMO. "We're excited to introduce an amazing brand like Ithaca to our customers through our healthy grocery offering and simple recipes and tell the story of what they're doing."
Throughout the fall season, Ithaca and Common Threads are partnering with Siete Family Foods to pack and donate up to 5,000 school lunches across the nation. With these lunches, kids will be offered better-for-you snack options and will be taught the importance of nutrition.
Areas that will be part of the give back include:
"We are grateful to partner with a brand like Ithaca that offers a healthy, family friendly product line and a commitment to embedding social impact into their operations," said Linda Novick O'Keefe, Co-Founder and CEO of Common Threads. "It feels good to purchase products from a company whose values include philanthropy and a shared belief that cooking, and nutrition education can be part of the solution to healthier, more vibrant and equitable communities."
Shoppers can help support Common Threads and future organizations selected by Ithaca by purchasing the brand-new Everyone Bagel Hummus at select retailers including Publix, Central Market, Stop & Shop, Sprouts, Price Chopper, and more with nationwide availability via Hungryroot for $4.99.
How will Ithaca further progress this give back plan? Keep reading Deli Market News for updates.