Holidays are the best time to remember what’s most important in life: cheese, duh! To keep that special cheese feeling alive for this year’s major holidays, Jarlsberg® launched a year-long giveaway series in collaboration with Marissa Mullen, Founder of That Cheese Plate and Cheese By Numbers. The giveaway offers consumers the chance to win six custom Jarlsberg gift baskets containing everything they need to create a few of the cheesemaker's most memorable cheese plates.
Each gift basket includes a “cheese by numbers” illustration, created by Mullen. The illustration includes numbered placements for the cheese, charcuterie, garnish, and special pairings for winners to easily recreate Jarlsberg cheese plate concepts at home.
The series kicked off last month on Valentine’s Day with a “Just for Bae” gift basket that included a BOSKA Holland cheeseboard and mini cheese planer, chocolate-covered strawberries, salamis, fresh bread, a variety of fresh fruits, and even red roses. If that doesn’t encourage consumers to enter the next giveaway, I don’t know what will!
The next giveaway will take place on Easter with a “That Brunch Vibes Only Plate,” which will feature Jarlsberg cheese, nova lox, capers, mini bagels, cherry tomatoes, and garnished with dill and yellow flowers—truly the stuff of my brunch dreams. Following Easter, Mother’s Day (“That Slay All Day Plate”), Norway Day (“That Happy Birthday Plate”), Thanksgiving (“That Friendsgiving Plate”), and the winter holidays (“That Signature Plate”) will round out Jarlsberg’s giveaway series.
Giveaways will be announced throughout the year on the official Facebook page, and cheese lovers can enter by commenting on each post and tagging two fellow cheese lovers. Consumers can also enter by using the entry form on Jarlsberg's website.
According to a press release, Mullen’s "That Cheese Plate" account has become a viral sensation that has inspired thousands of people to get creative with their cheeseboards, for any and all occasions. She was recently a guest on both The Today Show and Rachael Ray, in which she introduced viewers to her "cheese by numbers" concept.