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Jimmy’s Cookies Acquires Campbell Soup Company’s Artisan Bread Brand

Jimmy’s Cookies Acquires Campbell Soup Company’s Artisan Bread Brand


CLIFTON, NJ
Wednesday, January 6th, 2021

As we enter into 2021, companies have already made several steps to optimize their operations. Campbell Soup Company recently divested its Ecce Panis artisan bread brand, selling the operation to Jimmy’s Cookies. The Campbell’s brand is known for its stone baked artisan breads and rolls that are sold to consumers through the in-store bakeries of leading retailers and grocery chains across the country. This acquisition and its anticipated closing date is expected at the end of January.

Howard Hirsch, Chief Executive Officer, Jimmy’s Cookies“The addition of the Ecce Panis brand is consistent with our strategy to drive growth through expanding and diversifying our product line,” commented Howard Hirsch, CEO, Jimmy’s Cookies. “Artisan breads represent a fast-growing segment of the bakery category and will complement our cookie business, providing customers with a full range of premium baked goods from a trusted partner.”

The acquisition includes Ecce Panis’ bakery operations in South River, New Jersey, a press release explained. Jimmy’s noted that it plans to continue operating this facility, which will continue to produce the full suite of Ecce Panis products. The addition of this 113,000 square-foot, state-of-the-art baking facility will also provide Jimmy’s with significant additional capacity for its growing gourmet cookie product business.

Campbell Soup Company recently divested its Ecce Panis artisan bread brand, selling the operation to Jimmy’s Cookies

“We are excited about this acquisition, doubling our manufacturing capacity and keeping so many quality jobs in New Jersey,” added Michael Pisani, Jimmy’s President.

Continue reading along with Deli Market News as we cover the latest in the bakery sector.

Campbell Soup CompanyJimmy’s Cookies
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