A promotion has taken place at The J.M. Smucker Co. that will position the company for major brand growth in the year ahead. Beginning January 16, 2023, Rebecca Scheidler will step up as the Senior Vice President and General Manager, Consumer Foods, after having previously served as Vice President, Customer and Category Business and Vice President, Marketing, Consumer Foods.
On top of her previous experience with the company, Scheidler brings over two decades of CPG leadership to the position, a release stated. In her new role, she will lead J.M. Smucker's $1.7 billion Consumer Foods business, advancing its strategy to grow Smucker's® Uncrustables® and to further progress its snacks and spreads portfolio.
Scheidler has a background in brand-building, including experience in P&L and portfolio management, global business expansion, brand strategy and commercialization, product innovation, and more. Before joining J.M. Smucker in 2019, she held leadership positions at Bristol Myers Squibb and Kao Corporation.
"I am excited to have Rebecca's leadership as we continue to make progress on our Consumer Foods strategy, which has allowed us to establish leading positions across several categories and positioned us well for continued growth," said John Brase, Chief Operating Officer. "Rebecca's extensive experience in CPG, proven track record of delivering key business results for our Consumer Foods business and ability to inspire high-performing teams make her an ideal leader to serve as steward of our great brands and advance our vision."
She will succeed Tina Floyd, who will step down on January 13 to pursue an opportunity as Chief Executive Officer for Hudsonville Ice Cream.
"Tina has been an integral part of our Company and infused passion and strategic vision into the Consumer Foods business," added Brase. "On behalf of our entire organization, I share our appreciation to Tina for her innumerable contributions and the indelible mark she's left on our culture. We wish Tina continued success in this new chapter of her career."
Congratulations to both leaders as they take on these promotions!