The Deli Bakery just got a new Snacking Heavy-Hitter
The J.M. Smucker Company Announces Formation of Strategic Business Area and Changes to its Leadership Team; Mark Smucker and Tucker Marshall Comment

The J.M. Smucker Company Announces Formation of Strategic Business Area and Changes to its Leadership Team; Mark Smucker and Tucker Marshall Comment


ORRVILLE, OH
Thursday, November 9th, 2023

Pay close attention, because there are a lot of big changes taking place at The J.M. Smucker Co. On top of the formation of a new strategic business area, Sweet Baked Snacks, the company has announced the officer election of Dan O'Leary to Senior Vice President and General Manager, Sweet Baked Snacks and Pet, effective immediately. The supplier has also implemented a series of leadership changes following the closing of its acquisition of Hostess Brands.

Dan O’Leary, Senior Vice President and General Manager, Sweet Baked Snacks and Pet, The J.M. Smucker CompanyO'Leary assumes his new role following his time as Chief Growth Officer, Hostess Brands, where he oversaw the full family of brands and drove profitable growth in the competitive snacking market. According to a release, he brings more than 20 years of experience across marketing, brand building, innovation, M&A, and growth strategy.

Before joining Hostess in 2021, O'Leary led Tyson Foods' retail prepared foods group as Senior Vice President and General Manager and held leadership roles at Kraft Foods and Mizkan America.

In addition to forming a new strategic business area, Sweet Baked Snacks, the supplier has also implemented a series of leadership changes following the closing of its acquisition of Hostess Brands

In addition to O'Leary's appointment, J.M. Smucker shared an updated strategic business area structure to support its expanding portfolio of brands and products. The new structure includes strategic businesses overseen by board-elected General Managers, all reporting to Chief Operating Officer John Brase. Among them are:

  • Coffee, inclusive of the Folgers®, Dunkin'® and Café Bustelo® brands, which will be managed by Rob Ferguson, Senior Vice President and General Manager, Coffee and Procurement
  • Frozen Handheld and Spreads (formerly titled Consumer Foods), inclusive of the Smucker's® Uncrustables®, Jif®, and Smucker's® brands, which will continue to be managed by Rebecca Scheidler, Senior Vice President and General Manager, Frozen Handheld and Spreads
  • Sweet Baked Snacks, inclusive of the Hostess® and Voortman® brands, which will also be managed by O'Leary
  • Away From Home and International, inclusive of the company's Canadian business, which will continue to be managed by Tim Wayne, Senior Vice President, Away From Home and International

Mark Smucker, Chair of the Board, President, and Chief Executive Officer, The J.M. Smucker Company"We are excited to share this updated strategic business area structure and the leaders who will drive the continued momentum of our leading brands in these growing categories," said Mark Smucker, Chair of the Board, President, and Chief Executive Officer. "With this newly created structure, we are better positioned to take advantage of synergies, which will allow us to leverage the best-in-class expertise we have in our organization around innovation, marketing, commercial activation, and supply chain management."

To read more about J.M. Smucker's leadership transitions, click here.

What growth will be seen from the supplier with this new strategic plan in place? Deli Market News will keep you in the loop.

J.M. Smucker Co.
Topics: