The coveted and flavorful taste of baby ribs is no longer out of reach for plant-based consumers, as Juicy Marbles has launched a rack of plant-based Baby Ribs with edible bones.
“For years, we’ve gathered feedback from thousands of curious eaters,” said Vladimir Mićković, Co-Founder and Chief Brand Officer. “Since more than half of our customers aren’t vegan, the research showed us a stupidly simple truth about food: we all want our food to be tasty, but we want it to be nutritionally sensible as well. We want to eat foods that do our bodies good, and that’s what food companies should provide.”
As a press release shared, the brand’s new Baby Ribs feature the similar groundbreaking texture its products have come to be known for, but this time with a new recipe under the codename “Marble 3.0,” which is one of the cleanest labels in the plant-based space.
“People want products with ingredients they understand. A lot of people are adding plant-based meats to their ‘protein portfolio,’ and we want them to rest assured that they’re not eating something that’s just mimicking the sensory aspects of meat, but also provides the essential micronutrients our bodies need to function,” Mićković added. “The food equivalent of 'style and substance.'”
The rest of the Juicy Marbles portfolio will also graduate to the “Marble 3.0” recipe by the end of the year, the release stated.
Juicy Marbles' ribs take a mere 15–20 minutes to prepare, making gourmet-style ribs achievable in a short time with the promise of both convenience and flavor. To mimic the primal eating experience ribs are known for, the company developed a plant-based bone made of pure plant protein. The company also took care to make the bones 100 percent compostable and, for more adventurous home cooks, even edible.
“We are aware that making bones out of plants may seem irrational, but some of the best things about our food culture are completely irrational, Mićković noted. “Baby Ribs are meant to be a fun product that you eat with your hands and, while doing that, obtain an ungodly amount of protein and then some. The experience of meat doesn’t end with flavor. There is a culture of celebration, sharing, and belonging around meat—part of a food culture thousands of years in the making. We wanted Baby Ribs to continue that tradition.”
More information on the product can be found here.
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