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KeHE Distributors® Announces Partnership With TrewUp; Katie Paul and Kyle Barnholt Comment

KeHE Distributors® Announces Partnership With TrewUp; Katie Paul and Kyle Barnholt Comment


NAPERVILLE, IL
Friday, September 22nd, 2023

KeHE Distributors® has been eying growth for all aspects of its operations, pushing this acceleration through a host of strategic partnerships. The company’s latest alliance is with TrewUp, an innovative deductions management platform.

Katie Paul, Senior Vice President of Merchandising, KeHE“Part of KeHE’s new strategic plan is to focus on partner success,” stated Katie Paul, Senior Vice President, Merchandising at KeHE. “This partnership with TrewUp further reinforces its commitment to the success of new and emerging brands. It’s a synergistic partnership that will equip brands with deeper insights into their deductions, allowing them to spot trends, and empowering them to carve a successful trajectory in the market.”

KeHE has aligned with the powerful platform in a transformative partnership aimed at providing its supplier partners with an automated solution for managing, analyzing, and categorizing trade spend deductions. As a press release detailed, TrewUp saves brands significant time and resources, eliminating the need for manual analysis, by automating the process of retrieving, digitizing, and categorizing thousands of pages of deduction invoices.

KeHE Distributors has teamed up with TrewUp, an innovative deductions management platform

KeHE’s partnership with TrewUp marks a significant evolution in deductions management for CPG brands. By leveraging TrewUp's cutting-edge technology and KeHE's industry leadership, this collaboration is set to drive efficiency, accuracy, and profitability for brands in the Natural and Specialty channels, the release continued.

Kyle Barnholt, Co-Founder and Chief Executive Officer, TrewUp“We are thrilled to partner with KeHE, the leading distributor in the natural products industry,” Kyle Barnholt, Co-Founder and Chief Executive Officer at TrewUp expressed. “This collaboration allows us to further expand our reach and provide a comprehensive solution for managing trade spend effectively. With KeHE's expertise and TrewUp's innovative platform, brands can optimize deductions management, control costs, and grow sales.”

More details regarding this partnership can be found here.

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KeHE Distributors®
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