The holiday season brings out the best in people, and the same can be said for our industry partners. The KeHE Cares Foundation™, an operation of KeHE Distributors, recently doubled down on its mission to deliver food to families in need. In partnership with New Hope Network, the foundation is rolling out a first-of-its-kind virtual Serving Goodness Event to deliver 80,000 meals to families experiencing food scarcity due to the pandemic.
“We understand the impacts the pandemic has on our communities and as part of KeHE’s core mission, we aim to serve to make lives better,” stated Randy Shaw, Director of KeHE Cares Outreach. “While we were not able to donate in the same way we have in the past, through in-person packing events, KeHE felt compelled to continue the serving tradition with the help of our generous suppliers.”
According to a press release, nine KeHE suppliers donated product and the KeHE Cares Foundation made a monetary donation toward the creation of the FoodPaks.
Participating KeHE suppliers include:
“As we thought about our involvement in Spark Change, we saw a renewed opportunity to come together as a force for good, virtually,” said Ari Goldsmith, Vice President of Marketing for KeHE Distributors. “Many charitable organizations rely on leftover product from trade shows and events. Because shows have gone virtual this year, the need for donated product is especially great. KeHE is honored to help fill that need and deliver hope to those struggling during the pandemic.”
The donations will be packed and distributed by Children’s Hunger Fund to American families in the Los Angeles, California, and San Antonio, Texas, communities. Each food package delivered will provide 48 meals.
Thank you to KeHE for delivering this holiday spirit!