Monday, November 27th, 2023
In order to help its partners get ready for the new year, KeHE Distributors® is being proactive by identifying macro trends in the food and beverage industry for 2024. With this list, the distributor hopes to aid retailers in their product selections for the year ahead, leveraging knowledge gained from data.
“Natural and organic, specialty, and fresh products remain relevant as consumers have become more environmentally aware and health-conscious,” said Westly Weaver, Director of Customer Insights and Growth Solutions at KeHE. “We look forward to seeing the innovative and forward-thinking products that brands will bring to the food and beverage space to align with new consumer preferences.”
Experts from KeHe identified seven predicted trends for the coming year by tracking consumer shopping behaviors, consumer data, and innovative products.
According to a release, the macro trends for 2024 are:
- Better for Us: Not only are consumers concerned with their personal health, but also those within their care, including children and pets. This is leading to an investment in household staples, specifically food that is clean-label, organic-certified, free-from, and nutrient-dense
- Redefined Convenience: The meaning of convenience has evolved in the lives of customers, as consumers are not trying to stay out of the kitchen or eat on the go, and instead are trying to become more efficient in their cooking
- Seeking Sustainability: According to Mintel, about 75 percent of consumers say they try to act in a way that is not harmful to the environment and 42 percent of Gen Z and Millennial shoppers say that sustainability and environmental claims are more important than price
- Influenced Foods: Influencers use their social media platforms to create food trends, encouraging younger consumers, in particular, to try celebrity-backed brands and cuisines
- Finding Functionality: Consumers are more frequently turning to food as a means of achieving their health and wellness goals, with a focus on energy, gut health, immunity, cognitive health, and hydration
- The Real Deal: Rather than limiting indulgences or foods that can be perceived as less healthy, the consumer mindset is shifting to a search for quality ingredients that include real dairy, real sweeteners, and quality meats and cheeses
- Nutrient-Focused Consumers: Due to the increased awareness around health and wellness, consumers are seeking foods that are rich in essential nutrients like protein, vitamins, and minerals to prevent chronic disease and illness
To read more about these trends, click here.
What other trends will surface in 2024? Stick with DMN to find out.