KeHE Distributors® is rolling out a new plan to make it easier for grocers to bolster their product assortment regardless of their location. Debuting its new KeHE CONNECT Direct™ service, the distributor is presenting retail buyers with increased access to an expanded assortment of products, including protein, bakery, bulk, and cheese products from three newly designated fulfillment centers.
“We are excited to roll out this new supplemental sourcing service, KeHE CONNECT Direct, as it gives retailers in different regions a chance to obtain thousands of new and innovative products,” said Amy Kirtland, Executive Vice President of Innovation and Growth. “Now, KeHE retailers will have access to an array of new product options to choose from, which aligns with the demands of their consumers. Plus, we’ve made the logistic process intuitive and easy, from ordering to shipping.”
With the launch of CONNECT Direct, KeHE is working to increase retailers’ assortment options for dry, refrigerated, and frozen items outside of their home distribution center. The innovative service grants buyers access to thousands of additional new products to purchase, with shipping to anywhere in the contiguous United States through the same order devices KeHE customers have already become familiar with.
The program makes ordering products simple, according to a press release, as it has no order minimums and free two-day shipping for orders over $50 from KeHE’s distribution centers.
“Changes in the food and beverage landscape are ever-changing, from consumer preferences to supply chain innovations. The marketplace’s success is rooted in bringing the latest and broadest available selection of natural and organic, specialty, and fresh products to shoppers,” Kirtland added. “KeHE CONNECT Direct is our latest digital option enabling our partners to accomplish this and fuel that marketplace need.”
Other notable features of KeHE CONNECT Direct include:
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