Back in 2020, Kraft Heinz announced the sale of its Natural, Grated, Cultured, and Specialty cheese businesses to Lactalis Heritage Dairy, a subsidiary of Lactalis USA. Now, Kraft Natural Cheese has announced the launch of the first innovation since the acquisition: Kraft Signature Shreds.
“Now, more than ever, families seek ways to enhance homemade meals, improve the quality of their at-home cooking, and recreate the restaurant experience at home without sacrificing time or resources,” said Ken Padgett, Director of Marketing for Kraft Natural Cheese. “Kraft Natural Cheese prides itself on helping families create joyful occasions out of everyday meals, and the launch of Kraft Signature Shreds will undoubtedly propel this passion even further.”
Kraft Signature Shreds are available in three debut offerings for the ultimate recipe versatility: Cheddar Blend, Mozzarella Blend, and Mexican Blend, all conveniently packaged in 8 oz resealable bags, a release stated. Combining the highest-quality Kraft cheeses with a special, premium whole-milk mozzarella specifically developed by Lactalis for use in restaurants, Kraft Signature Shreds allows foodies to craft their favorite restaurant-quality meals from the comfort of home.
Packaging for this lineup features a QR code to help families gather mealtime inspiration through a curated menu experience online. This collection of recipes includes shareable appetizers, family-friendly entrées, and delectable desserts.
Kraft Signature Shreds is now available in national retailers, including Kroger, Mariano’s, Publix, and Food Lion. Additional distribution is planned for this summer.
Stay tuned to Deli Market News for the latest cheese innovations and more.
