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Land O’Frost® Expands Sandwich Board Campaign; Shanta McGahey Comments

Land O’Frost® Expands Sandwich Board Campaign; Shanta McGahey Comments


MUNSTER, IN
Thursday, May 26th, 2022

Convenience and taste still trend as high selling points for shoppers. Land O’Frost continues to meet those expectations by staying in front of consumers with a new strategy. Recently, the pre-sliced deli and specialty meats producer announced the debut of its latest television and social media advertisements as part of the integrated national advertising campaign Sandwich Board for the company’s flagship brand, Land O’Frost Premium Meat®.

Shanta McGahey, Director of Insights and Integrated Marketing Communications, Land O’Frost“The Sandwich Board campaign has played a pivotal role in strengthening the Land O’Frost brand’s relationship with consumers over the past four years. We expect the latest iterations to build off of that success by being bolder and thereby breaking through the competitive clutter even more,” said Shanta McGahey, Director of Insights and Integrated Marketing Communications for Land O’Frost.

According to the release, the Sandwich Board campaign has elevated brand awareness and preference measures to all-time highs, with a steady increase in new and repeat households of the Land O’Frost Premium Meat brand and a Net Promoter score increase of 20 points since the campaign launched in 2018.

These new creative spots continue to share Land O’Frost Premium Meat’s promise to provide consumers with healthy and affordable protein options.

In the spots, a humorous personification of healthy sandwich ingredients—The Sandwich Board—showcases the brand’s healthy and affordable promise throughout a variety of scenarios that are both entertaining and relatable to the audience.

To learn more about this new social media strategy, click here.

Stay tuned as Deli Market News continues to cover all things deli, specialty, and dairy.

Land O’Frost®
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