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LesserEvil Partners With Specialty Brands for Clean Oil Crew Campaign; Charles Coristine Details

LesserEvil Partners With Specialty Brands for Clean Oil Crew Campaign; Charles Coristine Details


DANBURY, CT
Monday, March 14th, 2022

Do you want to be part of LesserEvil's new crew? Well, you can be, as the snack brand has teamed up with A Dozen Cousins, Cappello's, Primal Kitchen, and RIND Snacks to create the Clean Oil Crew—a group of brands that have come together to launch an educational campaign, limited-edition starter pack, and special giveaway to educate shoppers about clean oils.

Charles Coristine, Chief Executive Officer, LesserEvil"At LesserEvil, we have been conscious about the ingredients we use since day one because we define 'better-for-you' as minimal processing—just like you would make it at home," said Charles Coristine, Chief Executive Officer of LesserEvil. "Vegetable and seed oils are becoming more and more common in our natural food world, which is why we called upon A Dozen Cousins, Cappello's, Primal Kitchen, and RIND Snacks to help us educate consumers about the processing of clean oils and the benefits of these oils to human health. We want everyone to join us and redefine what it means to be a clean brand and conscious consumer."

Looking to educate and expand its reach, the Clean Oil Crew is showcasing products made with good fats such as butter, ghee, olive oil, avocado oil, coconut oil, and nut oils, a press release stated. The crew made its official debut at Natural Products Expo West and is continuing its mission to recruit new members.

LesserEvil has teamed up with A Dozen Cousins, Cappello’s, Primal Kitchen, and RIND Snacks to launch an educational campaign, limited-edition starter pack, and special giveaway to educate shoppers about clean oils

As part of its campaign, the Clean Oil Crew has created a limited-edition starter pack that features exclusive products and vouchers and is currently available on LesserEvil's website for $17.

The starter pack includes:

  • A Dozen Cousins Cuban Black Beans
  • Cappello's Keto and Almond Flour Pizzas
  • LesserEvil Himalayan Pink Salt Sun Poppers
  • Primal Kitchen Organic Extra Virgin Olive Oil
  • RIND Snacks Straw-Peary Chewy and Apple Chips

This campaign will also feature educational content on social media discussing vegetable and seed oils as well as information on which oils to look for and which to avoid, tips for reading product labels, talk tracks for restaurants and social gatherings, and more.

To find out more about the Clean Oil Crew and how you can support its mission, click here.

For more unique campaigns and partnerships from across the deli, dairy, and specialty categories, keep reading Deli Market News.

LesserEvil
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