These days, it’s not what you can do for food, but what your food can do for other foods. I’m talking dips, pairings, and any sort of combination that places one delicious item with another to create the ultimate party in eaters’ mouths. Enter hummus, a snack category leader and go-to for this very purpose. However, while hummus has long been enjoyed with all kinds of edible implements—chips, veggies, sandwiches (you haven’t lived until you’ve dipped your sandwich into hummus)—Lilly’s Foods’ line is so good, consumers might just ditch this eating tradition and start a new one, e.g. enjoying hummus with a straw!
I recently had the chance to chat with CEO Michael Miscoe to learn more about Lilly’s Foods’ utterly delicious goods and finagle out some details about the company’s newest addition to its lineup.
“We started by accident in 2003. During a dinner party, Lilly—yes, she is a real person!—whipped up some hummus that had guests raving for the rest of the night. We ended up taking it to a few farmers’ markets and received great feedback. Today, shoppers can find Lilly’s hummus in 7,000 stores throughout the country and the Caribbean,” Michael told me. “However, even though we’ve expanded, we still make our hummus the same way as when we first started out making it in small batches. This means everything is made from scratch.”
Michael went on to explain how Lilly’s uses only the best chickpeas and roasts its red bell pepper, jalapeños, and Roma tomato ingredients using hazelnut-shell briquettes, which are made from hazelnut shells, a renewable resource. This process ensures the most flavor possible is packed into Lilly’s hummus and that labels consumers love to see, like no preservatives and organic, make it onto the product.
Lilly’s Foods hummus line is available in nine flavors, ranging from familiar—Classic, Roasted Red Pepper, Smoked Tomato & Basil—to fresh, new, and quirky—Sriracha, Cracked Peppercorn (Michael’s personal fave), and Kalamata Olive. Each flavor is color-coded and available in 2-ounce singles or 12-ounce recyclable container options.
And, for retailers and consumers alike who can’t get enough of Lilly’s hummus, do I have news for you! The company is dipping into the salsa category with an all-new line.
“We’re coming out with a four-flavor line of salsa soon that will include mango, pineapple, black bean and corn, and tomato. Already, people want it and they want it now, so we’re hoping to launch it in Oregon in the next two months and nationally in the next six months,” Michael revealed. “I was recently in a meeting in New York that was only supposed to be 15 minutes long, but it ended up being over an hour because we ate up all of the salsa. That’s what happens when you have a product people want.”
Just like its other products, Lilly’s Foods' salsas are unique, 100 percent organic, and made with the same hazelnut-shell briquettes as the hummus line. While the line hasn’t quite hit market just yet, Michael informed me that consumers can count on each flavor in the line being full-flavored and addicting.
Lilly’s Foods products are available in grocery stores across all 50 states and the Caribbean.
For more inside details on companies upping the ante in deli, dairy, bakery, and specialty foods, stay tuned to Deli Market News.