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Litehouse Foods Reimagines the Dining Room with Home Improvement Experts

Litehouse Foods Reimagines the Dining Room with Home Improvement Experts

Wednesday, January 20th, 2021

Many of us have become very familiar with the insides of our homes—perhaps to the point where a change would be welcome. Litehouse and its latest retail promotion “At Home with Litehouse” marks a unique partnership with home improvement experts to help consumers spruce up their work-from-home lives.

Camille Balfanz, Director of Brand Management, Litehouse Foods“Good food and the dining room go hand-in-hand when creating special memories,” said Camille Balfanz, Director of Brand Management, Litehouse. “Litehouse dressings and dips complement all the meals we’re enjoying at home, whether it’s snacking during remote learning, watching sports, or enjoying a pizza night with family.”

Partnering with Clint Robertson and Luke Caldwell, home improvement experts and hosts of a popular home design TV show, Litehouse is highlighting tips for refreshing what is perhaps our most-used space in the home: the dining room. It has become a homework station and office for many households. And no dining room is complete without food.

Select Litehouse refrigerated salad dressings, including Homestyle Ranch and Chunky Blue Cheese, dips and freeze dried herbs will be discounted at participating retailers nationwide, and the promotion’s landing page will feature recipe ideas for everyday meals and special occasions.

According to a press release, the promotion also includes a consumer sweepstakes for a chance to win a $5,000 DIY dining room refresh, including a private consultation, design inspiration, and step-by-step instructions from Robertson and Caldwell.

Luke Caldwell, TV Show Host“The dining room has always been an important space for our families to gather, but over the past year, we’ve started spending more time there than ever before because it has evolved into a multifunctional space,” commented Caldwell. “What started as a room used only for mealtime is now an area used for eating, remote learning, and working from home.”

Clint Robertson, TV Show HostRobertson added, “Because the dining room is now used for so many activities, we’ve partnered with Litehouse to share ideas that help make the space both functional and inviting, no matter how it’s being used.”

As more Americans are spending time at home, the promotion is strategically timed to support retailers during a key consumer purchasing period by driving sales and increasing basket ring size at retail. Retailers promoting Litehouse can see up to a 40 percent increase in sales during the discount period, the company noted.

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