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Megan Corey Shares Sonoma Cheese's IDDBA 2024 Program, Messaging, Brand Refresh, and More

Megan Corey Shares Sonoma Cheese's IDDBA 2024 Program, Messaging, Brand Refresh, and More

Friday, June 7th, 2024

Can you feel that? It’s a sensation unlike any other, one I can only attribute to the excitement and anticipation of the upcoming International Dairy Deli Bakery Association (IDDBA) show. With so much innovation to see, we are helping attendees fine-tune their plans to target some of the best and brightest companies exhibiting on the show floor. Today, we bring you Sonoma Cheese.

Megan Corey, Marketing Specialist, Sonoma Cheese“Sonoma Cheese has been a key player in the pepper jack category since 1931,” Megan Corey, Marketing Specialist, tells me. “This year, we are adding heritage back to this historic brand and hope that attendees take time to get reacquainted with our new and more modern Sonoma Cheese branding and enjoy the same high-quality cheese.”

With a colorful design palette that gives each of Sonoma Cheese’s Jack flavors their own character and helps them stand out on the shelf, this brand refresh is sure to draw the buy-side’s eye. To further bring a historical touch to the brand, the graphic’s arched layout has been inspired by the Spanish Missions that are a large part of the Sonoma region’s identity.

Refreshing its brand identity, Sonoma Cheese spotlights programs, messaging, and more before IDDBA 2024“Additionally, we have added a thermometer graphic that indicates the level of spiciness for the flavors that bring the heat to maintain the approachable nature of this cheese classic,” Megan details.

Along with the new brand concept and execution, attendees can expect freshly debuted products as well.

Sonoma Smoked Hot Pepper Jack is our newest flavor. The classic Sonoma Hot Pepper Jack is naturally smoked over hickory chips for six to eight hours and is delicious!” Megan adds. “Also, keep an eye out for Wine Country and Red Hot & Blue Party Trays which are coming soon in a new format: peel and reseal trays.”

To further entice customers, Sonoma Cheese is highlighting its Blue Marble Jack—a unique blue that we have dubbed the introductory blue.

At the show, Sonoma Cheese will feature its Smoked Hot Pepper Jack and Blue Marble Jack“Blue Marble Jack has a mellow flavor and buttery texture that is unlike any other blue. The processing of this cheese is also unique: The Penicillium roqueforti is cooked out, which allows it to be packed with other cheeses in the Red, Hot & Blue tray,” Megan reveals.

When I asked Megan how these spotlighted concepts and programs align with the company’s vision for excellence, she tells me how Sonoma Cheese has been credited with creating the original pepper jack cheese and has a long-standing reputation in this category. Innovation is key and that has long been a tenet of the program.

“It is a casual eating staple with an approachable appearance and taste. We have personified Jack and created the We Know Jack campaign so it is easy to invite this cheese into your kitchen,” Megan concludes. “This is our goal, to be accessible with our ingenuity and we are excited to speak about it at this year’s IDDBA.”

Move Sonoma Cheese to the top of your IDDBA exhibitor lists, with booth Atalanta booth #3229 as a prime destination.

Sonoma Cheese