With changing consumer needs happening on the daily, it’s always best to have a wide range for retailers to stock up on—especially better-for-you products. Mission Foods is meeting the need for healthier variety as it announced two new Better for You® products: new gluten-free Almond Flour and Cauliflower Flour tortillas.
“Mission Foods’ Better for You line has set the standard for delicious, high-quality, wholesome products,” said Juan Gonzalez, Chief Executive Officer. “These new additions mark a significant milestone for the company, and I am thrilled to bring the delicious, authentic flavors and great textures of Mission Foods to new groups of consumers.”
The new tortilla varieties combine the authentic flavors and textures that consumers love about products from Mission Foods with the great-tasting variety that health-conscious consumers crave. Both product offerings feature popular alternative ingredients like almond and cauliflower flour that cater to consumers with allergy and dietary restrictions and those who simply want a healthier alternative that tastes great.
“The new additions to our Better for You line are another example of how Mission Foods is evolving our products to meet consumers where they are,” said Sathish Mohanraju, Vice President, Marketing and Trade Marketing. “With more of us cooking and eating at home than ever, we wanted to give families the option to enjoy their favorite meals without concern for food allergies or intolerances, and while still meeting their dietary and lifestyle needs.”
According to the release, consumers show a strong attraction to Mission Foods’ Better for You line, with 85–90 percent of respondents saying they expect Mission’s gluten-free Almond and Cauliflower options to taste better and have better texture and appearance than other tortillas.
“Mission Foods continues to lead the way as it experiences exceptional growth, and these new alternative flour options will broaden that appeal to even more shoppers looking for healthier choices,” said Mohanraju.
Made with only the best ingredients and no artificial flavors, these new certified gluten-free tortillas are vegan and high in fiber. The new additions are available now at select grocers and will be rolling out across the country in the coming months.
How will this dynamic sector continue to expand? Deli Market News will keep an eye out.