Tacos. Hand-held, portable, and conveniently delicious. Mission® Foods is keeping this amazing dish top of mind for consumers as it continued its collaboration with Avocados From Mexico (AFM). The dynamic duo is spotlighting tacos and avocados as a key game day option for shoppers as the college basketball bracket season begins. With the return of “Taco Tip Off,” the brands are helping retailers score big.
“College basketball is the perfect occasion to leverage in-store merchandising and online engagement to inspire shoppers to make their own taco creations at home,” said Sathish Mohanraju, Vice President of Marketing and Trade Marketing at Mission Foods. “Pairing Mission brand tortillas with Avocados From Mexico creates a powerhouse that will drive even more purchases and make every game day even better.”
The program is currently in stores and will run through April 5, 2022. According to a press release, the promotional program includes engaging in-store displays, consumer savings, sweepstakes, and recipe inspiration designed to drive sales and basket size during the height of college basketball season.
Utilizing a multitude of strategies, the Taco Tip off program drives sales with sweepstakes, encourages purchase decisions with on-pack coupons, and spurs digital engagement.
“Avocados From Mexico brings good taste and good times, and that’s especially true when it comes to college basketball season,” said Stephanie Bazan, Vice President of Trade and Market Development at Avocados From Mexico. “Mexican handhelds—including tacos, burritos, and quesadillas—are a top core usage for avocados, and our partnership with Mission Foods for Taco Tip Off creates a great opportunity to reinforce this and motivate shoppers to add avocados to their Mexican handheld dishes.”
To read more about the partnership, click here.
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