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Mondelēz International Opens Applications for CoLab 2023 Start-Up Engagement Program; Brigette Wolf Comments

Mondelēz International Opens Applications for CoLab 2023 Start-Up Engagement Program; Brigette Wolf Comments

Monday, October 3rd, 2022

Mondelēz International is continuing to expand on the world of snacking with its innovation and venture hub SnackFutures. Recently, the global brand opened applications for CoLab 2023. This is the third year of the start-up engagement program, which was created to bring ‘big and small’ together to drive mutual growth.

Brigette Wolf, Global Head of SnackFutures, Mondelēz International“To be launching a third class of CoLab demonstrates Mondelēz International’s commitment to thinking and behaving as a consumer-centric, future-forward leader in snacking,” Brigette Wolf, Vice President and Global Head of SnackFutures. “The start-ups that participate in this program tell us they are blown away by the access and attention they get from our experts and ecosystem, and our leaders and employees are inspired by the drive and discipline of these entrepreneurs.”

While all participants must fit within the SnackFutures ethos of being good for people, kind to the planet, and deliciously fun, the focus for the 2023 class is DISRUPTIVELY DELICIOUS. According to the release, the team is looking for brands that are pushing the boundaries of what’s possible in making a snack delicious—such as flavors, experience, sustainability, and packaging—as well as grabbing the attention of retailers and getting consumers coming back for more.

Wolf commented that CoLab is working just as it was intended as it provides emerging brands with the tools, resources, and technologies they would otherwise not have access to and introduce the global snacking leader to new insights, capability, and prospective investments.

The 12-week program includes in-person workshops, hands-on experiences, and virtual curriculum sessions, along with 1:1 mentorship, and access to Mondelēz International experts and its partners across the globe.

Applications for the CoLab 2023 program are open now through December 2022. The program begins in April 2023. To apply, start-ups must be based in the U.S., generating at least $1 million in revenue, have high growth potential, align with the Mondelēz International innovation priorities, and can benefit from working with the company.

Who will we see gracing the shelves of retailers through this inspiring hub? Stay tuned as we stay on the specialty foods radar.

Mondelēz International