There is no question that the pandemic has changed crucial aspects of consumers’ lives, so why would their snacking habits be any different? As more time at home has led to more time for shoppers to contemplate what they are eating, the better-for-you snacking category has hit a high. Marrying the demand for more healthful options with indulgent flavors, Nature’s Bakery is prepared to offer consumers exactly what they are looking for in the snack aisles.
“At Nature’s Bakery, we saw an opportunity for our products to provide a delicious and clean label organic product made with real fruits and veggies that support families’ snacking needs,” says Pilar Arellano, Marketing Director at Nature’s Bakery. “We keep our health-conscious consumers top of mind throughout the product development process and will continue to keep their preferences and dietary parameters at the forefront of our ingredient selection.”
Staying in tune with shopper needs, Nature’s Bakery is continuing to create healthy snacking alternatives for consumers. In doing so, the company is not only tapping into the $39 billion better-for-you snack category, according to a recent report from Packaged Facts, but is anticipating shopper trends to stay relevant in the sector.
“In 2022, the idea of reducing one’s consumption of dairy or meat-based products will be important for consumers. However, committing to a fully vegan regime or adhering to a plant-based diet can be hard, expensive, and frankly has taste tradeoffs,” explains Pilar. “For retailers and suppliers, it will be important to provide options that allow consumers to find the right balance to fit their lifestyle. Healthy snacking doesn’t have to be bland. To stand out, product developers can incorporate great-tasting flavors into their offerings to ensure consumers love the products.”
At Nature’s Bakery, they are doing just that by offering a variety of flavor choices in their snack bars including favorites like Pumpkin Spice, Pomegranate, Double Chocolate, Strawberry, and many others. Recently, the company also launched its Baked-Ins organic, plant-based snack line that provides a great source of fiber; features whole grains, real fruits, and veggies; and offers Banana Chocolate Chip and Chocolate Oat flavors.
Sticking to its health-forward guns, all of the company’s options are indulgent enough to tantalize the taste buds and nutritious enough to impress shoppers looking for healthy options.
Looking ahead, Pilar believes that Nature’s Bakery’s mission is right on track with the direction of the snacking sector.
“The future of the snack industry is not simply a pursuit for healthier options, but also for plant-forward, delicious, and convenient products that cater to a variety of dietary needs,” she tells me. “Consumers are looking for more purity in their foods, whether it’s very few ingredients in a label, or using whole ingredients.”
What other developments will we see in the better-for-you segment and the snacking sector as a whole? Keep reading Deli Market News to find out.