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NBA All-Star Chris Paul and Gopuff Unveil Good Eat'n Plant-Based Snack Line; Yakir Gola Shares

NBA All-Star Chris Paul and Gopuff Unveil Good Eat'n Plant-Based Snack Line; Yakir Gola Shares


PHILADELPHIA, PA
Thursday, September 29th, 2022

A new brand is hitting the market, and it shines the spotlight on plant-based snacking. Grocery delivery platform Gopuff has introduced Good Eat’n, a new line of plant-based snacks, to meet rising demand in the sector. The line was co-created with NBA All-Star and entrepreneur Chris Paul and exclusively available on the Gopuff app.

Yakir Gola, Co-Founder and Co-Chief Executive Officer, Gopuff“Creating this entirely new product line with Chris shows Gopuff’s proven ability to not only launch products on its platform, but to serve as a true incubator for brands,” said Yakir Gola, Gopuff Co-Founder and Co-Chief Executive Officer. “As a long-time partner, Chris deeply understands how to leverage Gopuff’s platform to meet the evolving needs of the modern consumer. His passion and commitment to a plant-based lifestyle, along with the integral, hands-on role he’s played in creating this brand since day one has been a labor of love. We are excited to expand our partnership with Chris and introduce Good Eat’n.”

Chris Paul and Gopuff are transforming the “snack aisle” with Good Eat’n, a press release stated. The line includes a unique selection of chips, popcorn, puffs, and rinds.

Grocery delivery platform Gopuff has introduced Good Eat’n, a new line of plant-based snacks co-created with NBA All-Star and entrepreneur Chris Paul

Consumer data and insights, surveys, focus groups, taste-testing, and more enabled Gopuff to carefully curate a line of flavors and product types that ultimately make plant-based snacks more approachable and inviting. Good Eat’n flavors include Hot Hot Puffs, Cinnamon Sugar Mini Donut Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, Cookies N Creme Popcorn, Carolina Style BBQ Popcorn, and Classic BBQ Porkless Rinds.

Chris Paul, NBA All-Star“As someone with a plant-based diet who loves flavorful foods, I know first-hand that it can be difficult to find delicious and approachable plant-based alternatives to your favorite snacks,” said Chris Paul. “I’m thrilled to announce this new brand with Gopuff that makes plant-based snacks easily available with flavors that appeal to the masses.”

Complementing the delicious flavors is the uniquely colorful and fun Good Eat’n brand and packaging, designed by Utendahl Creative, a Black and female-founded and led studio.

As more product launches are announced across the sector, keep clicking back to Deli Market News.

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