A new brand is hitting the market, and it shines the spotlight on plant-based snacking. Grocery delivery platform Gopuff has introduced Good Eat’n, a new line of plant-based snacks, to meet rising demand in the sector. The line was co-created with NBA All-Star and entrepreneur Chris Paul and exclusively available on the Gopuff app.
“Creating this entirely new product line with Chris shows Gopuff’s proven ability to not only launch products on its platform, but to serve as a true incubator for brands,” said Yakir Gola, Gopuff Co-Founder and Co-Chief Executive Officer. “As a long-time partner, Chris deeply understands how to leverage Gopuff’s platform to meet the evolving needs of the modern consumer. His passion and commitment to a plant-based lifestyle, along with the integral, hands-on role he’s played in creating this brand since day one has been a labor of love. We are excited to expand our partnership with Chris and introduce Good Eat’n.”
Chris Paul and Gopuff are transforming the “snack aisle” with Good Eat’n, a press release stated. The line includes a unique selection of chips, popcorn, puffs, and rinds.
Consumer data and insights, surveys, focus groups, taste-testing, and more enabled Gopuff to carefully curate a line of flavors and product types that ultimately make plant-based snacks more approachable and inviting. Good Eat’n flavors include Hot Hot Puffs, Cinnamon Sugar Mini Donut Puffs, Nacho Cheeze Tortilla Chips, Big Dill Ranch Tortilla Chips, Cookies N Creme Popcorn, Carolina Style BBQ Popcorn, and Classic BBQ Porkless Rinds.
“As someone with a plant-based diet who loves flavorful foods, I know first-hand that it can be difficult to find delicious and approachable plant-based alternatives to your favorite snacks,” said Chris Paul. “I’m thrilled to announce this new brand with Gopuff that makes plant-based snacks easily available with flavors that appeal to the masses.”
Complementing the delicious flavors is the uniquely colorful and fun Good Eat’n brand and packaging, designed by Utendahl Creative, a Black and female-founded and led studio.
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