As the plant-based meat movement continues to explode, there has been a wave of meatless products on the market. There are plant-based meatballs, plant-based fried chicken, plant-based eggs, and Nestlé threw its hat in the ring recently with its own plant-based burger. But now, the company has taken things to the next level, announcing the next evolution of plant-based foods in the form of the holy grail of burgers—the bacon cheeseburger.
"More and more consumers are looking for delicious, nutritious, and sustainable plant-based options when they dine out,” CEO Mark Schneider commented. “We have now raised the bar by developing a 'PB triple play' of ingredients for an all-time classic: the bacon cheeseburger. We're continuing to make good on our promise to offer consumers food that is right for them and right for the planet."
The ‘PB triple play’ appeals to meat eaters and non meat eaters alike, as the vegan cheddar cheese alternative has all the delicious melty texture and taste of real dairy cheese. The plant-based burger patties are perfectly juicy and tasty, forming the base of the burger. And the crowning glory, the bacon, delivers the crispy, chewy, bacon-y flavor of the real stuff—who knew fakeon (fake bacon) could pack such a flavor punch!
While some may think that the plant-based trend is relegated to vegetarians, vegans, and other meatless diners, Nestlé’s new offering is significantly lower in fat and saturated fat, free of cholesterol, and has a higher fiber content when compared to its meaty counterpart, according to a press release. The health benefits, lower environmental footprint, and convincingly delicious taste of the new burgers will hold a strong appeal for even the staunchest of carnivores.
The company took significant care in its R&D, using proprietary technology and advanced expertise to develop vegan alternatives to cheese and bacon, using natural ingredients like plant-based proteins, fibers, and oils. Culinary chefs and food scientists collaborated with foodservice experts to create a burger that is ideal for use in professional kitchens. The company is also offering a range of vegan sauces to round out the plant-based burger experience.
Nestlé’s plant-based burger patties are already available to food professionals, but the full bacon cheeseburger package will become available first to professional clients, such as restaurant and foodservice operators, in 2020.
This is not the first move by Nestlé to transform its portfolio to include innovative and sustainable products, while setting a goal for zero net greenhouse gas emissions by 2050. The company acquired Sweet Earth, a leader in the plant-based food movement, in 2019, and launched the new brand’s Awesome Burger in the U.S., and its Garden Gourmet Incredible Burger in Europe for retail and foodservice.
What will be the next step in the growth of plant-based foods? Deli Market News will keep you posted.