A New Era of Juice is Here: Introducing Creamy Refreshers from Califia Farms; Suzanne Ginestro Comments

Califia Farms®, a leading, premium, plant-based beverage brand, is turning on vacation mode with the launch of an all-new product line, Califia Farms Creamy Refreshers. Made with nearly 60% less sugar than leading fruit juice beverages, these new delights bring fans back to Califia’s fruity roots that began 15 years ago. Available in four refreshing flavors like Strawberry Creme and Key Lime Colada, each Refresher combines coconut cream with real juice to provide natural nourishment and Califia’s signature irresistible goodness.

“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh,” said Suzanne Ginestro, CMO, Califia Farms, in a recent press release. “Today’s consumer embraces mindful indulgences and we’re proud to bring a new little sweet treat to retail shelves.”

Crafted with simple, plant-based ingredients, all four Refreshers have less sugar than leading competitors, are soy-free, gluten-free and have just the right amount of sweetness. Enjoyed best over ice, flavors include

• Strawberry Creme Refresher: Blends real strawberry juice with coconut cream for a smooth and refreshing delight at any time of day. 9g of sugar per serving
• Key Lime Colada Refresher: A bright, refreshing blend of real key lime juice with smooth coconut cream for a satisfyingly creamy taste. 8g of sugar per serving.
• Piña Colada Refresher: Indulge in the classic and refreshing combination of real pineapple juice with coconut cream for a tropical, plant-based treat. 9g of sugar per serving.
• Orange Creme Refresher: A sweet, citrusy blend of real orange juice and smooth coconut cream for a perfectly balanced and nostalgic treat. 10g of sugar per serving.

Refreshers first appeared at Expo West and have a MSRP of $5.99 and are available nationwide at Albertsons, Target, and Kroger. Creamy Refreshers will also appear at The 818 Outpost on Friday during Weekend 1 of Coachella, hosted by 818 Tequila, the award-winning, hand-crafted tequila brand founded by Kendall Jenner.

The U.S. juice market is expected to reach 3.35B this year1 with 57% of consumers purchasing juices in the past year, and nearly two-thirds drinking juice weekly. Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverages treats throughout the day. Additionally, as juice consumption rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non alcoholic beverage launches, the release cited.

With the addition of Creamy Refreshers, Califia’s diverse product portfolio now ranges from Almond-, Oat- and Coconutmilk, to Barista options tailored for cafes and coffee lovers, to coffees and creamers that meeting demand for those who are their own barista at home.