The world moves more quickly every day, and consumers are following suit. The dairy sector in particular is fast-growing as the demand for convenient options grows at an unprecedented rate. noosa yoghurt is one brand that continues to push the envelope in the dairy case, quickly winning over the hearts and stomachs of consumers across the country. Now noosa fans have an even more convenient way to get their favorite yoghurt as the company is rolling out a line of all-new fruit smoothies.
“For the first time ever, noosa yoghurt is introducing noosa fruit smoothies,” Jason Vieth, Senior Vice President and General Manager, told me. “Delivering the same delicious ‘WOW’ taste and flavor noosa fans know and love, these fruit smoothies are made with real fruit, all-natural ingredients, and are a good source of protein. Perfect for those in-between snack breaks throughout the day, our fruit smoothies are available now in four delicious flavors including strawberry, mango, mixed berry, and strawberry banana.”
The size of the new fruit smoothies—a flavor-packed, beautifully designed 7 oz bottle—make them easy to enjoy for all occasions. Jason divulged that the bottle also has a great hand-feel which makes it highly portable and convenient. Complemented by fresh fruit, these smoothies bring a new dimension to the noosa eating experience.
“Our consumer research found that the current drinkable yoghurt options on the market are falling short for consumers. Taste and texture are our priority, and we believe our fruit smoothie leads with the same great taste and velvety texture that noosa fans know and love,” said Jason. “During taste tests, noosa received an 84 percent preference rate over the top-performing drinkable yoghurts currently on the market, so we are confident consumers will love them.”
Consumers are under more stress than ever and are looking for convenience throughout their daily routines, from eating breakfast to preparing a mid-day snack for the kids. noosa fruit smoothies appeal to the entire family, including children and other consumers who may have been hesitant to try yoghurt in the past. With the snacking sector experiencing a massive surge as of late, innovative options like this will keep sales flowing to the dairy case.
“While consumers love the drinkable category, competitors have been falling short in terms of taste and texture. noosa fruit smoothies check those boxes while being a great source of protein. They also serve as a great way to mix up snacking habits for those looking for something convenient and delicious any time of the day,” Jason concluded. “Since some in-person dining experiences such as restaurants and smoothie bars are limited due to COVID, consumers can still enjoy a tasty smoothie with their favorite noosa yoghurt flavors at home, without having to sacrifice on taste or texture.”
noosa fruit smoothies are rolling out to retailers including Safeway, Shaw’s, Ingles, SpartanNash, AWG, Wakefern, ACME, Meijer, and Hy-Vee and will have wider national distribution in early 2021, so keep an eye out!
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