In my family, just one bag of jerky is not enough. So when I heard Old Trapper is shaking up the meat snack sector with its latest release—an 18-ounce family-sized bags of its authentic beef jerky—I immediately was hooked! The specialty meat brand is rolling out all four of its signature flavors in this larger format size that is sure to take up consumers’ baskets.
“Customers always want more jerky in their bag, so we decided to give them the biggest bag we’ve ever made, and the responses from retailers and consumers have been nothing but joy,” said Robert Leary, Director of Marketing. “We feel like we’ve really delivered on their requests while maintaining our commitment to quality with our signature clear package concept.”
According to a press release, ABC news reported consumers reach for larger sizes (known as value sizing) because they get more food for their dollar. Old Trapper’s newest family-sized bags of beef jerky give snackers plenty of the quality beef they crave in a larger size that can be shared with friends and family alike, used to stock pantries, or taken along on road trips and other outings. The larger format bags feature Old Trapper’s signature clear packaging, enabling consumers to clearly see the quality and amount of product they are receiving when purchasing.
Old Trapper 18-ounce family-sized bags of beef jerky can be found at club warehouses across the country in Old Fashioned, Peppered, Teriyaki, and Hot & Spicy flavors. They will also soon be available for purchase at grocery and convenience stores nationwide.
As more new products come out of the specialty foods, deli, and dairy departments, keep a tab open for Deli Market News as we bring you the latest.