March 5 may be known as World Book Day, but I’m putting in a good word that it should hereafter be called Olive Oil Celebration Day. Why, you ask? Because the Olive Oil Commission of California is holding its annual California Olive Oil Day, an event that sparks new innovation in the category. Presentations will highlight the latest research and control practices for diseases that affect olive production and quality such as Neofabrea, Anthracnose, Peacock Spot, and Olive Knot as well as best grove management practices for higher yields and quality.
“This information is critical to the production of top quality extra virgin olive oil,” said Brady Whitlow, Chairman of the Olive Oil Commission of California (OOCC). “We urge all interested California olive oil industry members to attend.”
The event focuses on how California olive oil producers can implement new growing and production practices to maximize quality, yields, and profits, a press release stated. Approximately 150 olive oil producers and industry members from around the state are expected to attend.
To start the day, there will be a session on maximizing grower profits through grove management. Topics covered in this session will include improved methods for canopy and irrigation management presented by Leandro Ravetti, Technical Director of Modern Olives and William Krueger, Farm Advisor Emeritus of Glenn County. Following these presentations, olive grower Jeff Colombini and Lizandro Magana, Director of Farming for California Olive Ranch, will join the panel to answer audience questions and share insights.
The next session will address disease management and control strategies. Dr. Florent Trouillas, Assistant Cooperative Extension Specialist at the Department of Plant Pathology, UC Davis, will present on the biology and best control strategies for Neofabraea and the distribution of olive Anthracnose in California. Dr. James Adaskaveg, Professor in the department of Plant Pathology, UC Riverside, will then present the latest research and control for Olive Knot and Peacock Spot. These presentations will be followed with a panel discussion including the researchers along with Paul Busalacchi, Director of Ag Operations for Corto Olive, and John Post, President of Agricultural Advisors.
The third session of the day will cover olive oil quality and authenticity. Dan Flynn, Director of the UC Davis Olive Center, will update attendees on the researcher's latest analysis of the OOCC’s mandatory government sampling program and other projects, while OOCC Executive Director Chris Zanobini will provide information on Produce Safety Rule requirements for olive oil producers.
A jam-packed day! To learn more about the event, click here.
As always, stick with Deli Market News for the latest on industry events.