Crackers and crisps are the very foundation of a good cheese board, along with the cheese, of course. When both come together, a delicious decadence takes place. Now that experience can be enjoyed by all with ParmCrisps latest launch. The brand recently announced its newest line, Plant-Based ParmCrisps, made from 100 percent dairy-free cheese, as part of its latest partnership with Whole Foods Market.
“The ParmCrisps innovation strategy has always been developed with the consumer top-of-mind,” said Sam Kestenbaum, CEO. “When we noticed a trend toward plant-based snacking, we partnered with Whole Foods to create a solution for both our consumers and our retail partners. Plant-Based ParmCrisps is that solution, and it tastes so good that we’re confident both mainstream and plant-based consumers will fall in love.”
Plant-Based ParmCrisps will come in two timeless flavors, Sea Salt and Cracked Black Pepper, and will be a first-of-its-kind product that caters to the plant-based lifestyle. These plant-based cheese crisps can be found in Whole Foods locations nationwide in October 2020.
According to SPINS, the last 52 weeks have proved ParmCrisps as one of the top cheese crisp brands in both the Natural and Grocery categories, as well as the Natural Channel’s fastest-growing brand in the entire cracker set, as stated in the press release. Whole Foods and its parent company, Amazon, partnered closely with ParmCrisps for the development and launch of this dairy-free crisp and will have an exclusive on the item in 2020. This first-ever dairy-free cheese crisp will be driving incremental basket sizes and bringing new consumers into the exploding cheese crisp category.
Grocery sales of plant-based foods have grown 29 percent in the past two years, according to SPINS data released in 2020. Plant-based cheese, in particular, has seen an 18 percent spike since 2019. Americans are increasingly enlisting in a plant-based lifestyle with vegan options, and the plant-based category exploded to reach $5 billion in 2020. As a result, restaurants, retailers, and food brands are innovating swiftly and strategically.
More cheesy goodness with plant-based ingredients? Yes, please! Deli Market News will continue to bring the latest as it hits the newswire.