It’s a big day for cheese lovers, especially those that shop at Whole Foods Market. The Parmigiano Reggiano Consortium recently signed a landmark agreement with Whole Foods to increase the presence of Parmigiano Reggiano PDO in the retailer’s more than 500 stores across the United Kingdom, United States, and Canada. Through this partnership, Parmigiano Reggiano will gain increased distribution in the U.S. across the grocer’s 487 stores in the country.
"Our agreement with Whole Foods Market is unprecedented in the history of European PDO products. Taken in concert with our work to promote authenticity and traceability, Whole Foods Market gives us the opportunity to bring Parmigiano Reggiano to more epicures in international markets,” stated Nicola Bertinelli, President of The Parmigiano Reggiano Consortium.
According to a press release, Whole Foods Market is committed to increasing awareness and education for “The King of Cheese” to gastronomes and mainstream consumers alike. Whole Foods Market will kick off the partnership with two annual events, each featuring the ceremonial cracking of a full wheel of Parmigiano Reggiano by an expert cheesemonger followed by edification on its rich heritage, quality, and unique attributes. In-store materials will also be made to provide shoppers with more information about the cheese.
Which deli, dairy, bakery, and specialty foods category will Whole Foods partner with next? Keep checking Deli Market News as we report on the latest.