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The Parmigiano Reggiano Consortium Unveils Brand Partnership with David Rocco; Nicola Bertinelli Comments

The Parmigiano Reggiano Consortium Unveils Brand Partnership with David Rocco; Nicola Bertinelli Comments


TORONTO, ON, CANADA
Tuesday, December 19th, 2023

A new ambassador with significant culinary clout will surely be sealing Parmigiano Reggiano’s popularity in Canada and beyond. The Parmigiano Reggiano Consortium announced that it has secured a brand partnership with International Celebrity Chef David Rocco.

Nicola Bertinelli, President, Parmigiano Reggiano Consortium“We’re absolutely delighted to be working with David Rocco,” said Nicola Bertinelli, President at The Consortium of Parmigiano Reggiano. “We know his passion for the brand is genuine and truly understands the rich heritage and authenticity of the cheese and its many uses in everyday cuisine.”

David Rocco has built a distinguished career as a chef, television icon, and culinary advocate over two decades. According to a press release, he is renowned for his love of Italian cuisine and his successful television programs.

David Rocco, Chef“I've had a love affair with Parmigiano Reggiano probably since the day I was born, so this partnership is a natural fit,” said Chef David Rocco. “I've traveled to northern Italy, and had the pleasure of visiting several dairies, where they produce this incredible cheese, so I am looking forward to increasing the awareness of this PDO product to gastronomes and mainstream consumers alike.”

For the consortium’s part, it expressed special enthusiasm in Chef Rocco’s keen global palate and understanding that Parmigiano Reggiano can be used in other cultural dishes as an ingredient, not just a topping.

The Parmigiano Reggiano Consortium announced that it has secured a brand partnership with International Celebrity Chef David Rocco

It is in his capacity as official brand ambassador that Chef Rocco will help educate and delight audiences about the variety of applications for Parmigiano Reggiano, as well as helping spread awareness to Canadians on the diverse maturations.

The partnership includes the chef’s attending a series of events throughout 2024, developing original recipes with Parmigiano Reggiano as the hero product, and using various social platforms to dispel myths behind Parmigiano Reggiano’s uses.

Congratulations to this new dairy duo!

Parmigiano Reggiano Consortium
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