PeaTos® is no stranger to attention. Once again, the brand is aiming for a snacking shake-up with the launch of three new crunchy tortilla style chips: Nacho Cheese, Zesty Ranch, and a vegan Spicy Nacho.
“We’re all about the greatest tasting chips of all time,” explained Nick Desai, Chief Executive Officer. “People love chips AND want better options. We deliver on this promise every day, and our fans love the lack of compromise.”
PeaTos’ mission has long been disrupting the snacking sector and redefining how Americans snack. Its new tortilla style chip will broaden its portfolio while remaining true to the company goal to provide food that is both nutritious and tasty.
According to a press release, the addition of the Spicy Nacho chip brings the brand to two vegan SKUs in its growing portfolio of flavor-forward snacks. PeaTos consistency works to challenge the status quo when it comes to snacking, using peas to add nutritional value and replacing the artificial colors and flavors with natural ingredients—delivering what the brand calls “junk food without the junk."
By changing consumers’ expectations about chips, the brand is making good on its promise to disrupt snacking in the best way possible.
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