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PepsiCo Announces Refreshed Logo and Visual Identity; Mauro Porcini and Todd Kaplan Comment

PepsiCo Announces Refreshed Logo and Visual Identity; Mauro Porcini and Todd Kaplan Comment


PURCHASE, NY
Wednesday, March 29th, 2023

A refreshed brand identity is always exciting, but even more so when it comes to a long-standing brand with a cherished legacy. Stepping into the next era for its iconic global brand, PepsiCo has unveiled the first update of the iconic Pepsi globe logo in 14 years. With this new logo and updated visual identity system, the provider will roll out its new look across North America this fall.

Mauro Porcini, Senior Vice President and Chief Design Officer, PepsiCo"At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives," said Mauro Porcini, Senior Vice President and Chief Design Officer of PepsiCo. "We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come."

The new look comes just as Pepsi prepares to celebrate its 125th anniversary. In 2024, the company plans to roll out the updated brand identity on a global scale.

According to a press release, the new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion, and dining.

Todd Kaplan, Chief Marketing Officer, Pepsi"Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years," said Todd Kaplan, Chief Marketing Officer of Pepsi. "We couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world."

To read more about this brand revamp, including key design elements, click here.

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