When I think of pizza delivery, I think of a 16-year-old acne-clad boy pulling up to my house in a beat-up coupe, large cardboard box in hand. That image just might change for future generations, as Pizza Hut is attempting to innovate delivery with…wait for it…a circular box! Not only is the chain testing this new packaging, but it also dipped its toes in plant-based waters, adding the Garden Specialty Pizza topped with Incogmeato™ Italian sausage by MorningStar Farms to its menu. The test begins tomorrow and will only be taking place in Phoenix.
"We innovate for human's sake and we'll win on taste—PERIOD. At Pizza Hut, we don't do anything halfway, and improving the customer experience and delivering a better tasting pizza is our core mission," said Marianne Radley, Chief Brand Officer. "When we talk about feeding more possibilities, we mean it—and I can't wait to share these two new industry-changing innovations with our customers."
Not only does the round box contain less overall packaging compared to a typical square pizza box, but it's also industrially compostable (where available) and interlocks easily to ensure a smoother delivery. In other words, it means no pizza insurance policy needed and even more space in the fridge for leftovers. Following the event in Phoenix, Pizza Hut will look at ways to roll the box out more widely in the near future.
"This revolutionary round box—the result of a two-year journey—is the most innovative packaging we've rolled out to date," said Nicolas Burquier, Chief Customer and Operations Officer. "The round box was engineered to make our products taste even better—by delivering hotter, crispier pizzas. This box is a win-win—it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members."
According to a press release, Pizza Hut partnered with the sustainability-focused company Zume to design the new box.
"Pizza Hut is an undisputed leader in its use of technology to deliver on its promise of hot, fast, and reliable food," said Alex Garden, Chairman and CEO of Zume. "We're thrilled to support Pizza Hut's packaging efforts to provide its fans with a great pizza-eating experience."
Hot off the heels of last month's Stuffed Cheez-It™ Pizza launch, this limited-time test run of the plant-based Italian sausage topping marks the second joint venture for Pizza Hut and Kellogg. The new Garden Specialty Pizza will feature Incogmeato Italian sausage, onions, mushrooms, and banana peppers and will be served exclusively on Pizza Hut's large, hand-tossed crust.
"Incogmeato is a new-to-the-world brand created to challenge convention on delicious plant-based food," said Wendy Davidson, Kellogg Away from Home President. "Pizza Hut is the innovation leader in its category and we are excited to partner with them to develop a tasty, first-ever plant-based pizza to satisfy what flexitarians are seeking today."
Customers in the Phoenix area are encouraged to stop in at the Pizza Hut restaurant located at 3602 E. Thomas Rd tomorrow to be among the first to try the limited-run Garden Specialty Pizza, served in the new round box. This product combo will be sold for $10, available in-store only. All proceeds raised from the sale of the Garden Specialty Pizza and round box during the one-day event will be donated to Arizona Forward, a Phoenix-based sustainability organization.
Hats off to Pizza Hut for joining in on the sustainability and plant-based initiatives! For more of the latest in the industry, keep reading Deli Market News.