A pivotal new partnership is in the works in our industry that will play a key role in continuing to bolster the success of the plant-based sector. The Fry Family Food Co., a LIVEKINDLY collective heritage brand, has revealed the launch of a national retail partnership with Sprouts Farmers Market. Fry’s has been an integral part of the plant-based movement since its founding in 1991, and will be celebrating its 30th anniversary year with this new expansion.
“Sharing our made-with-love recipes and being a part of American families gathering together around the kitchen table is a long-time dream and truly an honor for us,” said Global Brand Leader and Fry daughter, Tammy Fry. “We are passionate about inspiring a healthier, more compassionate and sustainable lifestyle that’s attainable for everyone. Partnering with Sprouts allows us to make our convenient and delicious plant-based products accessible to all—whether they’re omnivores, flexitarians, vegetarians, or vegans.”
As part of the partnership with Sprouts, five of Fry’s top-selling plant-based products will now be offered in the freezer section at all of the retailer’s locations. According to a press release, these products include Chick’N Nuggets, The Big Fry Burger, Chick’N Patties, Breakfast Links, and Pea Protein Grounds.
All of Fry’s products are made with non-GMO, plant-based ingredients such as soy, wheat, and pea protein. Each of the offerings are a great source of protein and are naturally cholesterol-free and low in saturated fat—not to mention, tasty!
With a delectable mix of convenient plant-based options, Fry’s products are easy swaps for traditional meat offerings. Ready in minutes, its Chik’N Nuggets are just like the real thing, and The Big Fry Burger actually sizzles as its cooked on the grill. The flavorful Chick’N patties provide the perfect base for your own at-home chicken sandwich, and Breakfast Links are a great way for your consumers to start the day off right. Lastly, the versatility of Fry’s Pea Protein Grounds allows shoppers to make a simple exchange for ground meat in any recipe.
After 30 years of evolution and passion, Fry’s now offers over 40 products on supermarket shelves in 30 countries around the world. Could yours be next?
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