The iconic monocle and top hat combo is well recognized by many, becoming synonymous with the late Mr. Peanut mascot who has represented the brand for over 104 years. The brand is getting a refresh once again this month, as PLANTERS® has rolled out its newest packaging with less plastic. The peanut-shaped, flavor-forward packaging is now on shelves nationwide.
“Our new packaging allows us to truly stand out with a unique ‘shell’ that is just as premium and satisfying as the delicious PLANTERS Dry Roasted Peanuts housed within,” said Allie Abney, Associate Brand Manager. “Now, snack lovers can enjoy their favorite peanuts in an even better, crave-worthy bottle that puts flavor in the spotlight.”
The new 16 oz bottles use 8 percent less plastic than previous packaging, which saves an estimated 220 tons of plastic, according to a press release. This packaging update is part of ongoing efforts by PLANTERS’ parent company Hormel Foods, whose packaging team’s sustainability initiatives resulted in more than 727,000 pounds in savings last year alone.
The new bottles can be found at grocery stores nationwide in PLANTERS Dry Roasted Peanuts varieties and will be supported with in-store displays, online advertising, and social media.
Stick around with Deli Market News as we continue to bring you the latest announcements.